BURNLEY, ENGLAND - MAY 04: Alexander Isak of Newcastle United celebrates scoring his team's fourth goal with teammates Sean Longstaff, Jacob Murphy and Anthony Gordon during the Premier League match between Burnley FC and Newcastle United at Turf Moor on May 04, 2024 in Burnley, England. (Photo by Stu Forster/Getty Images)
Newcastle United are set to feel the benefit of two big new commercial deals.
The Magpies have made raising commercial income one of their number-one priorities since the Saudi Public Investment Fund‘s takeover almost three years ago.
Every pound they earn from sponsorship and merchandise sales is another pound they can spend on recruitment under the Premier League’s Profit and Sustainability Rules
But their income in this department is not entirely autonomous
The Premier League themselves are the single biggest income stream for Newcastle, with TV money and cash from league-wide commercial deals being redistributed to clubs.
And Newcastle will therefore be glad to see the Premier League announce two blockbuster new deals with big-name brands.
Premier League strike two new big-money sponsor deals
The Premier League announced yesterday that it has struck a global sponsorship deal with Guinness, who will become their official beer partner.
