July 7, 2024

LONDON, ENGLAND - MARCH 14: Kyril Louis-Dreyfus, Chairman of Sunderland reacts during the on March 14, 2021 in London, England. Sporting stadiums around England remain under strict restrictions due to the Coronavirus Pandemic as Government social distancing laws prohibit fans inside venues resulting in games being played behind closed doors (Photo by Justin Setterfield/Getty Images)

It is now a week since Kyril Louis-Dreyfus finally broke the silence that had enveloped Wearside since the season began to drift away in painful fashion, acknowledging the length of the wait and saying that the process was in its final stages. A decision was said to be imminent. He did say hopefully, but even so, this was surely a sign that we were finally nearing the end of the road. As it stands Frank Lampard is the overwhelming favourite with the bookmakers, though this a source of some bemusement to sources with knowledge of the race who say there is nothing to it at this stage. This in itself still tells a larger and more troubling story, a search that seems to drift and go round in circles even on its 116th day.

Sunderland will appoint a new head coach at some point, and yet the problem now is the protracted nature of the search and the seemingly multiple setbacks within it will cast a long shadow even as the new boss gets to work and thoughts turn to the next campaign. Nearly six weeks since the end of the campaign, we can now say with some degree of certainty that either Sunderland’s succession planning is nowhere near as good as it ought and is claimed to be, or that the vacancy is not as attractive as it ought to be. Or both.

Sunderland have, as you would expect, been fairly ambitious in who they have targeted but getting a deal over the line has been another matter. There may be some mitigation in that they have at times been competing with top-tier clubs who can offer European football, or clubs bolstered by parachute payments who can offer the tangible prospect of Premier League football in the very near future. Even so, this is the club that regularly boasts the biggest attendance in the division and even after finishing 16th last time around has already sold in excess of 30,000 season cards. At different times, both Mike Dodds and Michael Beale spoke of how even if there was a lot of noise and at times doubt on Wearside, the outside perception of Sunderland was of a vibrant young team on the rise. That is increasingly hard to square with the current impasse.

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