A Newcastle United official announcement on Friday morning.
The club revealing a new agreement in place with an existing commercial partner.
Newcastle United extending their arrangement with LeoVegas.
Every little (and large) helps, though safe to say I think that if there was a massive shortfall to make up in PSR revenues by the end of this month, this new agreement wouldn’t cover it all.
Interesting though to see if this LeoVegas announcement is followed up by other Commercial deal announcements by Newcastle United, either today or over the weekend.
Newcastle United official announcement – 28 June 2024:
‘Newcastle United and LeoVegas Group have signed a new agreement that will extend the club’s thriving commercial partnership with leading sports betting brand, BetMGM.
Strengthening an agreement formed in 2023, Newcastle United and BetMGM intend to build on the success of their initial year in partnership, with even more innovative initiatives set to be introduced for fans as part of a new Official Betting Partner deal.
The brand, which has its UK head office in Newcastle upon Tyne, teamed up with the club last summer and has since gained visibility to hundreds of millions of football fans around the world through St. James’ Park’s LED boards, big screen and static advertising spaces.
In addition to boosting its global reach, BetMGM has also secured access to create exclusive content and experiences with the Magpies’ first-team players, driving engagement with its worldwide customer base, as well as its employees.
