Leeds United have a new shirt sponsor for this 24/25 season and beyond in the form of Red Bull agreeing a significant minority stake in the club.
The 49ers have proven their commercial pull ever since taking over at Elland Road in the summer of 2023, with celebrity investment seemingly the tip of the iceberg.
As they look to turn the screw on getting Leeds back into the top flight, a huge commercial agreement was confirmed in the form of Red Bull.
Here, we look at all the details of their agreement at Elland Road and what it means going forward…
May 30 brought confirmation from the club that Leeds had agreed to sell a minority stake in the club to Red Bull.
The energy drinks giant will become the new shirt sponsor for the upcoming season and beyond, with Paraag Marathe saying this:
“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club.
“As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”
Red Bull will replace Boxt as the club’s front-of-shirt sponsor in a “multi-year” agreement.
A massive issue that fans have with Red Bull in football is their insistence on re-branding clubs into their image, changing the badge and name of the club to suit the Red Bull image.
However, the statement underlines that this won’t be the case for the time being at Elland Road:
