University of Miami quarterback Cam Ward has been an instant talk of the South Beach in his first season as a Hurricane. But there is more to his plate. Besides excelling at his game, the Washington State transfer simultaneously honed his craft outside the field as well. The outshot? The biggest addition to his NIL portfolio that anyone could think of.
Adidas – the sports brand mogul that singlehandedly dominates the market, made a comeback to the college football world and chose Hurricanes as their new grantee. But what made the headlines is the sneaker giant specifically picked Miami QB Cam Ward for a season-long NIL Deal. The nation’s top performer in passing yards (2,538) and touchdowns (24) now shares the rare honor with legends like Patrick Mahomes, Aaron Rodgers, Brock Purdy, Tua Tagovailoa, Trevor Lawrence, and Michael Penix Jr.
The new feather in his cap even put more big names to shame. Neither, Sanders, the legendary coach Prime Blood with an astonishing NIL value of $5.1 million nor Bronny James, LeBron’s son, with the highest NIL value ($5.9 million) in college football, could allure the top shoe brand.
Although James bagged Nike, Fast and Furious, and many other big dogs in the market, Adidas remains a far-fetched reality. While we are still not aware how much the Miami QB will draw from the latest landmark contract and how it boosts his seventh-best ON3 valuation, the prestige that comes with the offer is certainly unmatched, adding a different flair to Ward’s entire athletic profile. The secret to the recipe? An unwavering belief in the self-made legacy.
