How can the Blue Jays sell hope now that he is no longer expected?
Two false reports that Ohtani was coming had nothing to do with the Jays, but their front office played a part in building fans’ hopes.
If there’s one thing every successful Major League Baseball organization has in common, it’s the ability to sell hope.
Hope isn’t always presented the same way. Sometimes it’s with the new hotshot executive and his master plan, or through a group of top prospects getting closer to their prime. Other times, it’s by building a contender that has a chance to go all the way.
